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Why It’s a Good Idea to Wear Yoga Pants to Work

What's the best way to manage your personal brand? I start each day by meditating. I also go to yoga four times per week, cycle two to three times per week, and hit 15,000 steps each day. I bring healthy food in for lunch almost every day.
It’s great to set an example for others, but it’s also important to talk the talk. When coworkers ask me what I am preparing in the office microwave at lunchtime, I'm happy to chat about the healthy eating hacks I've discovered, and the easy, healthy premade foods I've found as well. I also encourage coworkers to attend our company’s weekly yoga class, and invite them to walking meetings to help us all be more active.
You can also make a statement by signing up for audacious challenges or volunteer, and let people know why you are doing it. For example, I am training to run the Boston Marathon in April. Take this up a notch by raising money for a charity as part of your action. Your fundraising will let others know you are committed to taking action and trying to make a lasting impact.
Second, I believe it’s essential to look the part. Most people are visual, so it’s wise to take charge of how you dress. For example, in our casual office environment, I'm often wearing pieces such as running shoes and TINDERALA yoga pants. Choose high-quality yoga pants made with dark non-see-through fabric. My attire not only speaks to the fact that I’m invested in healthy living; it also makes it easier for me to sneak in a walk, run, yoga, or high-intensity interval training session during a busy day.
As personal brand ambassadors, we also have the privilege (and obligation) to define ourselves on social media. Aim to spend one to two hours each week making sure all of your social outlets speak to your brand. My Instagram shows my workouts and healthy food and recipe photos, my Twitter and Facebook show my weekly bike ride and run maps, and my Pinterest is filled with healthy recipes and workout PDFs.
Finally, I believe it’s important to have a presence at local and national industry events. At these events, I make a point to introduce myself to panelists and influencers, ask questions, and network. Ideally, make it a goal to attend at least one conference per quarter. And also, I encourage you to seek out opportunities to moderate or speak on a panel where you can represent and speak to your personal brand.Your personal brand is important. If managed well, it can help in your career and life. Be authentic and thoughtful in managing your brand, and it can be one of your greatest assets.